The term “Je Ne Sais Quois” was meant for women like Maude Heline. She is one of those impossibly chic French women who doesn’t try too hard but still manages to be standout stunning in that irreverently cool way.
When we think of friendship or “charm” bracelets, we’re inclined to picture lanyards with little beaded letters spelling out “BFF,” or the sterling silver variety with the ubiquitous heart tag. Aurélie Bidermann is changing all that.
